Augmented Reality Head-Up Display (HUD) is a semi-transparent display that is designed to project a snippet of information from the Instrument Cluster and Navigation System onto the windshield glass
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When activated, HUD shows:

Head-Up Display (HUD) Settings:
Drivers can adjust the HUD settings from the Vehicle Settings. Press the SETUP key/button on the Infotainment System.
Select VEHICLE, then HEAD-UP DISPLAY.
HUD settings include:
The HUD image on the windshield glass may not be visible in these cases:
*See LEGAL page for legal information
Certain features are available only on select Kia models. These illustrations are for demonstration purposes only. Some messages may appear differently. See your Owner’s Manual for more information.
When engaged, HUD is a supplemental system. Do not solely rely on the system, always drive safely, and pay attention to the driving conditions on the road. See section 5 in the Owner’s Manual for more information.